Festive fabulousness was brought to life in Croydon, as the FilmFixer borough hosted a new seasonal ad for Gala bingo. Ellenbridge Way was transformed into snowy blizzard scenes for the witty new spot. A jib arm was positioned on the road/ pavement outside the house. The ad introduces the new character of drag queen Frieda Balls, branded as the ‘sassy Ice Queen, who dominates the bingo scene’. Frieda takes the street by storm, tackling a variety of everyday, domestic chores in a fabulous turquoise dress and flaming red wig, giving a glammed-up spin to Gala’s ‘Bingo Like a Boss!’ campaign.